VOICED: After Obama, Tories tap into Internet power

The transcript discusses the influence of grassroots movements and the Internet on political campaigns, focusing on the Conservative Party's efforts to emulate the Obama campaign's success. It highlights the launch of a new website aimed at empowering activists and facilitating online donations. The text contrasts traditional media with digital methods, emphasizing the Internet's potential to reach younger voters. Despite the digital push, traditional media remains dominant, and the Conservatives may not need the web to win against Labour.

What role does traditional media play in the political landscape according to the text?

What demographic is mentioned as being particularly reachable through the Internet?