Googles Cost-Per-Click Drops Only 2% in 3Q

The video discusses Google's ongoing transition from a desktop to a mobile-focused business model, highlighting the challenges and financial impacts of this shift. It examines the decline in profit margins, the introduction of fees for services like Google Express, and the competitive pressure from Amazon. The discussion also covers Google's business model, including cost per click trends and capital expenditures, suggesting a stabilization in their financial strategy.

What transformation is Google currently undergoing according to the text?

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How has the shift to mobile affected Google's revenue compared to desktop?

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What challenges does Google face in breaking out mobile revenue?

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What impact has Amazon had on Google's search business according to Eric Schmidt?

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What does the text suggest about the future of Google's business model?

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