Bowlus is Revving Up the Luxury RV Market

Bowlus is Revving Up the Luxury RV Market

Assessment

Interactive Video

Business, Engineering, Other

University

Hard

Created by

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The transcript discusses the impact of the pandemic on the RV industry, highlighting the growth in luxury RV travel and the release of the Terra Firma product. It explores the role of social media in marketing, infrastructure challenges, and off-grid solutions. The experience of young women in the RV industry is also examined, emphasizing the influence of age and design ethos on product development.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the emerging market for luxury land travel in the RV industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the design ethos of the West Coast influence RV manufacturing?

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