What to Expect From This Year's Holiday Shopping Season

What to Expect From This Year's Holiday Shopping Season

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Life Skills

University

Hard

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The video discusses the challenges in the retail sector, highlighting initial reports that show discouraging sales figures. It explores the impact of consumer spending shifts, particularly among younger demographics, and the competition from other categories like technology. The discussion extends to holiday shopping trends, where limited spending and strategic discounting are expected. The video also examines Urban Outfitters' struggles, including a PR issue and their efforts to innovate through online sales and new product categories.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expectations for holiday shopping trends based on current consumer behavior?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Urban Outfitters employing to improve its business performance?

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