Crisis Management

The video tutorial discusses crisis management, a field intersecting safety management and public relations. It outlines the objectives of crisis management, which include preventing unfavorable events, assessing impacts, and managing negative effects. The tutorial also covers crisis management planning, emphasizing the development of strategies for avoiding and mitigating crises, as well as ensuring business continuity.

Describe the relationship between emergency management and business continuity management.

What strategies can be employed to manage the effects of negative impacts on a company?