Kylie Jenner Becomes the World's Youngest Self-Made Billionaire

The video discusses the influence of celebrities like Kylie Jenner and Rihanna in the beauty industry. It highlights how they leverage their celebrity status and social media presence to create successful brands with cult followings. The discussion also covers the challenges of distribution and the impact on legacy brands, emphasizing the importance of celebrity endorsements in gaining market share.

Why is celebrity endorsement considered important for brands like Elf Cosmetics?

In what ways do legacy brands like L'Oreal adapt to compete with newer brands like Fenty Beauty?