What Is Positioning In Marketing

The video tutorial explains brand positioning in marketing, detailing a seven-step process to effectively position a brand in the market. It covers identifying the target market, understanding the unique selling proposition, analyzing the competitive landscape, developing a positioning strategy, crafting a positioning statement, implementing the strategy, and monitoring and adjusting the positioning. Examples, such as Toms shoes and a coffee shop, illustrate these concepts.

What is brand positioning in marketing?

What are the steps involved in the brand positioning process?

How can a company identify its target market?

What is a unique selling proposition (USP) and why is it important?

How can a SWOT analysis help in brand positioning?

What should a positioning statement include?

Why is it important to monitor and adjust brand positioning over time?