Dior CEO on New Designer, LVMH Partnership and E-Commerce

The video discusses the impact of Dior's first female designer, highlighting her innovative changes and positive customer response. It covers LVMH's acquisition of Christian Dior Couture, explaining the business implications and collaboration with LVMH. The video also explores Dior's e-commerce strategy, emphasizing the importance of maintaining a unique in-store experience while adapting to online shopping trends.

What changes has the first woman designer for Dior made to the brand?

How have customers responded to the changes made by the new designer?

In what ways does the designer aim to appeal to both young and older women?

How does the designer's personal life influence her understanding of women's desires?

What impact could the full control of Christian Dior Couture by LVMH have on operations?

What unique selling proposition does Christian Dior aim to develop for its e-commerce?

What steps is Christian Dior taking to adapt to the rise of e-commerce?