Carlsberg CEO Sees 'Stellar Growth' in Asia

The video discusses the impact of the Turkish lira depreciation on business, highlighting that the effect is minimal due to a small market presence. It explores significant investments in Asian markets, particularly in China and Cambodia, and potential opportunities in Vietnam. The strategy for growth in China is detailed, emphasizing brand prioritization. The video also touches on trends in the alcohol and marijuana industries and addresses changing beer consumption patterns among millennials, noting a shift towards craft and alcohol-free beers.

In what ways is Carlsberg planning to grow its presence in China?

What role does the central marketing team play in Carlsberg's strategy regarding marijuana?

What impact does the trend of younger generations not drinking beer have on the beer economy?