Uber Adding Rewards Program to Match Lyft

The video discusses Uber's new rewards program, which aims to enhance customer loyalty by offering points and benefits for rides and Uber Eats orders. The program is compared to Lyft's similar initiative, with Uber emphasizing its customer-focused approach. The video also covers the challenges faced in developing the program, the expected business impact, and Uber's plans for expansion. Additionally, it highlights the cultural transformation at Uber under CEO Dara Khosrowshahi.

What is the main goal of the new rewards program introduced by Uber?

How does Uber's rewards program differ from Lyft's according to the discussion?

What benefits are included in the Uber rewards program?

What research methods did Uber use to determine the benefits that matter to customers?

What challenges did Uber face in implementing the rewards program?

How does Uber plan to expand its rewards program in the future?

In what ways has the culture at Uber changed since Dara Khosrowshahi took over?