Crate & Barrel CEO on E-Commerce, CB2, Trump Tariffs

Crate & Barrel CEO on E-Commerce, CB2, Trump Tariffs

Assessment

Interactive Video

Business

University

Hard

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FREE Resource

The video discusses Crate&Barrel's adaptation to the digital era, focusing on e-commerce growth, shipping strategies, and enhancing in-store experiences. It highlights the use of technology and data for personalized customer service and addresses competition from other retailers. The impact of US market trends, such as increased renting and tariffs, is also explored, emphasizing the company's strategic responses.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does Crate & Barrel employ to attract customers to its physical stores?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do collaborations with celebrities impact Crate & Barrel's brand perception?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Crate & Barrel differentiate itself from competitors in the home goods market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Crate & Barrel face regarding international sourcing and tariffs?

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OFF