What is Market Share?

The video tutorial explains the concept of market share, which is a company's percentage of total sales in its industry. It details how to calculate market share by dividing company sales by industry sales. The tutorial also discusses the implications of having a high market share, including the risk of becoming a monopoly, which could attract regulatory actions. Overall, market share is seen as a positive indicator of a company's success and growth potential.

What might happen if a company becomes a monopoly?

How should a company's market share behave if it is doing well?