Pinterest Shuns Social-Media Comparisons as it Preps IPO

Pinterest Shuns Social-Media Comparisons as it Preps IPO

Assessment

Interactive Video

Business

University

Hard

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The video discusses Pinterest's unique position as a product discovery platform, highlighting its revenue growth potential compared to other social media platforms like Twitter and Facebook. It explores the challenges and opportunities Pinterest faces, particularly in terms of user growth and international revenue. The discussion also covers lessons from past Internet IPOs, emphasizing the volatility and risks involved. Finally, it explains Pinterest's strategy to differentiate itself from traditional social media companies by focusing on its core strength in product discovery and user engagement.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage increase in revenue did Pinterest experience in the last three years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Pinterest appeal to retail and direct-to-consumer companies?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the average revenue per user for Pinterest compared to Twitter and Facebook?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the near-term risks mentioned regarding Pinterest's user growth?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why does Pinterest not want to be seen as a social media company?

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