TikTok Content Creator on the Industry's Diversity Problem

TikTok Content Creator on the Industry's Diversity Problem

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the journey of growing a TikTok following and the challenges faced by influencers, particularly Black creators, in securing fair brand deals. It highlights systemic and algorithmic racism in the influencer industry and initiatives to support Black creators. Landon shares his experiences with brand deals and the importance of authenticity over code switching.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What realization did the speaker have about making money from short form videos?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the speaker initially start their journey in social media?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What inequality issue did the speaker notice while working at Vine?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy did the speaker explain to Vine creators regarding negotiations?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do Black female creators face in the influencer industry according to the speaker?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What steps are being taken to address the disparities in the influencer industry?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the speaker's approach to authenticity changed over time?

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