Clay Shirky: How social media can make history

The video discusses the transformation of media over time, highlighting four major revolutions: the printing press, telegraph and telephone, recorded media, and radio and television. It emphasizes the internet's role in enabling many-to-many communication, digitizing media, and empowering individuals as both consumers and producers. The video illustrates these changes with examples like citizen journalism during the Sichuan earthquake and the Obama campaign's use of social media. It concludes by stressing the need to adapt to a media environment that is global, social, and participatory.

What is the significance of the statement 'the audience can talk back' in the context of modern media?

How has the role of consumers changed in the current media landscape?

In what ways did the Obama campaign utilize social media effectively?

What does the speaker suggest about the future of media and audience interaction?