The Rise of Celebrity-Driven Voting

The video discusses the increased interest in midterm elections, especially among young voters. It highlights outreach strategies, including partnerships with celebrities like Taylor Swift and Barack Obama, which have significantly boosted voter registration. The concept of 'vote-rolling' is introduced as an effective method to engage voters. The ineffectiveness of traditional TV advertising is noted, with a shift towards digital methods. The legal landscape of voting is also explored, focusing on automatic registration and the lack of mandated paid time off for voting in many states.

What is automatic voter registration and why is it considered the gold standard?

What challenges do Americans face regarding paid time off to vote?