Chancellor Rishi Sunak announces measure to help self-employed during coronavirus shutdown

The video discusses a support scheme for self-employed individuals, offering income support similar to that for furloughed employees. It highlights the scheme's generosity compared to other countries and addresses the challenges in providing fair support to a diverse self-employed population. Eligibility criteria are outlined to ensure targeted support and minimize fraud, including a cap on trading profits and requirements for tax returns.

What challenges are mentioned regarding the implementation of the support scheme for self-employed individuals?

Why is it important to provide targeted support for those most in need within the self-employed population?