Hong Kong Is Preparing For a Re-Branding Campaign Says Tourism Board Chairman

The video discusses the significant decline in visitor numbers to Hong Kong, particularly from mainland China, and its impact on the retail and tourism sectors. It highlights the economic challenges faced by various industries and the government's efforts to mitigate these through subsidies and promotional campaigns. The video also addresses criticisms of current strategies and outlines plans for a major rebranding campaign to restore Hong Kong's image as a vibrant and safe tourist destination.

What are the source markets being targeted for bringing visitors back to Hong Kong?

What challenges does Hong Kong face in rebranding itself after the protests?