Candy Crush Has a New Sugary 'Sodalicious Sequel

The transcript discusses the launch and features of Candy Crush Soda Saga, highlighting its new graphics, sound, and game modes. King Digital's strategy focuses on global growth, particularly in Asia, and ensuring games have a global appeal. Despite a disappointing IPO, the company aims to expand its market presence. Candy Crush Soda Saga is currently the top game on iTunes and Android app stores.

What are the new features introduced in Candy Crush Soda Saga compared to its predecessor?

What challenges does King Digital face in trying to beat the success of Candy Crush Saga?

What was the initial market reaction to King Digital's IPO?

How does King Digital plan to grow its market presence in Asia?

What strategies does King Digital employ to ensure their games have global appeal?