Apple Said to Ramp Up Augmented Reality Push

The video discusses the differences between augmented reality (AR) and virtual reality (VR), highlighting AR's ability to enhance real-world experiences. It explains why Apple is investing heavily in AR, aiming to make it a mainstream product like the iPhone. Apple's development strategy for AR devices involves a multidisciplinary team, similar to their approach with the iPhone and Apple Watch. The video also covers Apple's ARKit, which allows AR applications on iPhones and iPads, and previews future features like multiplayer environments and persistent tracking.

Why is Apple focusing on augmented reality instead of virtual reality?

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What is the anticipated price point for Apple's AR device as discussed in the text?

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