What are the implications of Mercari's competition with other startups in the US?
Japan's Mercari to Start Trading Tuesday After Raising $1.2 Billion in IPO
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Mercari, a Japanese flea market app, launched in 2014, focusing on smartphone users to tap into a new market. Despite success in Japan, with over 100 million downloads, it faces challenges in the US due to competition from similar apps. Mercari aims to expand by redesigning its app for American users and investing in marketing, hoping to break the trend of Japanese startups struggling in the US.
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What strategies has Mercari implemented to improve its performance in the US?
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