18Birdies CEO Lui Says Company Treats Golf as a Lifestyle

The video discusses a company's innovative approach to integrating golf into modern lifestyles, targeting millennials, and expanding in the Asian market. The company has a global team with engineering in Shanghai and marketing in the US. It aims to change the perception of golf from an old man's sport to a lifestyle choice, with a focus on younger demographics and women. The company is also leading efforts to make golf more accessible and appealing in Asia.

What role does the engineering team in Shanghai play in the company?

How is the perception of golf changing among younger demographics?

What strategies are being implemented to attract millennials to golf?

What potential does the speaker see for golf in Asia?

In what ways is the company trying to redefine the experience of playing golf?