Is China Singles' Day Striking a Chord in the U.S.?

Is China Singles' Day Striking a Chord in the U.S.?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the significance of Singles Day, a major shopping event in China, and its impact on Alibaba's growth. It highlights Alibaba's rising share prices and the staggering sales figures during Singles Day, which surpass US shopping events like Black Friday and Cyber Monday. The video also explores Alibaba's potential challenges in entering the US market, where it faces competition from established players like eBay and Amazon. Despite its success in China, Alibaba's brand recognition in the US remains limited.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do US consumers perceive Alibaba and Singles Day?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the transaction figures reported for Singles Day compared to US shopping holidays?

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