Apple Puts Pressure on Swiss Watches

The transcript discusses the impact of the Apple Watch on the traditional watch market, particularly in the 200 to 500 franc category, affecting brands like Swatch and designer brands. It highlights Apple's strategy with luxury models like the Hermes collaboration. The discussion also covers innovations in smartwatches by brands like TAG Heuer and a Swiss spoof of the Apple Watch by H. Moser. Finally, it examines the UK's significant growth in the Swiss watch market, attributed to economic factors and consumer spending.

What is the price of the mechanical version of the Apple Watch mentioned in the text?

What economic factors are contributing to the increase in Swiss watch sales in the UK?