AB InBev’s Fun Unit

AB InBev, a major beer maker, has a CEO who prioritizes growth over fun. ZX Ventures, a unit of AB InBev, aims to boost Budweiser's appeal by identifying and investing in growth opportunities. ZX Ventures has become a key initiative, contributing significantly to AB InBev's sales growth. It employs innovative practices, such as experimental brewing, and invests in companies like Cutwater Spirits. ZX Ventures also runs a boot camp to teach employees how to develop ideas into products.

Describe an example of a product or initiative that ZX Ventures has been involved with.

What type of training does ZX Ventures provide to AB InBev employees?