Silver Oak Cellars Bets on Barrels

Silver Oak is a unique North American winery owning its own cooperage, allowing control over barrel production and quality. CEO David Duncan discusses the importance of cooperage in winemaking, technological innovations in vineyards, and the growing demand for American wine. Silver Oak focuses on producing high-quality wines with a limited range, emphasizing quality over quantity. The company also values tourism and direct consumer engagement as part of its growth strategy.

What role does cooperage play in Silver Oak's wine production?

How does Silver Oak differentiate itself from other wineries in California?

What is the significance of tourism for Silver Oak Winery?