The History of LEGOs

The history of LEGO is marked by challenges and innovations. Founded by Ole Kirk Christiansen, the company faced early setbacks, including fires and economic hardships. Despite these, Christiansen's persistence led to the creation of popular wooden toys and eventually the iconic LEGO bricks. The transition from wood to plastic was pivotal, with the introduction of the LEGO system of play. Legal battles and market competition posed challenges, but strategic licensing and media ventures, like The LEGO Movie, helped LEGO regain its footing and continue its legacy.

What led to LEGO's significant loss in 1998?

Discuss the impact of licensing popular properties on LEGO's business.

What were the criticisms regarding LEGO's licensed sets compared to traditional LEGO sets?

How did LEGO manage to recover from its financial difficulties in the mid-2000s?