Badgley Mischka Co-Founders Celebrate 30-Year Anniversary

The video discusses the challenges and rapid pace of the fashion industry, highlighting the importance of balancing creativity with business acumen. It explores the inspiration behind Badgley Mischka's 2018 collection, drawn from Alice in Wonderland, focusing on fantasy and glamour. The video also emphasizes consumer engagement, market trends, and the necessity of adapting to changes. It concludes with insights into global expansion, particularly in China, and the challenges faced by retail in the current market.

What role does customer feedback play in the design process according to the designers?

How has the retail landscape changed for fashion brands in recent years?

What strategies are being employed to adapt to the challenges in the fashion retail market?