What are the key elements of Orange Theory's business model moving forward?
Orangetheory Fitness CEO Says Members Want Flexibility as Gyms Reopen
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Business, Health Sciences, Biology
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The video discusses the reopening of Orange Theory gyms amid COVID-19, highlighting their proactive measures, member engagement through surveys, and at-home workout options. Financial strategies, including PPP loans, are addressed. The company adapts its business model to ensure safety and expand digital offerings. Despite challenges, Orange Theory maintains its competitive edge through science-backed programming and coach-led motivation.
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How does Orange Theory plan to maintain its value proposition in the age of home workouts?
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