Advertisers have 'very important role' to play in ensuring online safety upheld, says Ofcom chair

The video discusses new online safety laws that apply to social media, search engines, and messaging platforms, emphasizing the protection of children. Ofcom is tasked with holding companies accountable. The global online advertising sector is thriving but faces challenges like fraud and lack of transparency. The government is working on reforms to improve advertising safety, with Ofcom playing a key role. The video stresses the importance of responsible growth and the need for tech companies to invest in trust and safety to ensure a safer internet for all.

What is the significance of transparency and accountability in online advertising?

In what ways can advertisers contribute to a safer online environment?