Why Do We Go All In on Lost Causes?

The video explains the sunk cost fallacy, where individuals continue investing in a decision due to prior investments, despite it being irrational. It discusses rational decision-making, escalation of commitment, and various theories like self-justification and loss aversion. The video also provides strategies to avoid sunk costs, emphasizing the importance of evaluating decisions without bias.

What is the sunk cost effect and how does it influence decision-making?

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Can you provide examples from your own life where you experienced the sunk cost fallacy?

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What are some psychological theories that explain why people fall for the sunk cost fallacy?

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How can one avoid falling into the trap of the sunk cost fallacy?

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Discuss the role of self-justification in the context of sunk costs.

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