Inside Alipay and WeChat's Effort to Go Global

The video discusses the challenges and strategies of international expansion, particularly focusing on the US market. It highlights Alipay's pragmatic approach, starting with regional areas like Southeast Asia and North Asia before targeting the US and Europe. The US market is seen as the ultimate but most challenging target due to regulatory hurdles and market conditions. Alipay and WeChat have made initial inroads by targeting Chinese travelers and partnering with local payment providers, avoiding the need for regulatory approval.

What is the ultimate target market for Alipay according to the text?

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What strategy do Alipay and WeChat need to adopt for entering the US market?

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