NRF CEO Expects 'Exceptional' 2018 Holiday Shopping Season

NRF CEO Expects 'Exceptional' 2018 Holiday Shopping Season

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the optimistic outlook for the holiday season, with expected growth in retail sales between 4.3% and 4.8%, amounting to $720 billion. Despite uncertainties for 2019, consumer confidence remains high, supported by a strong economy and low unemployment rates. The global impact of Black Friday sales is highlighted, with early promotions in the UK and Europe. Retailers are well-prepared with inventories, and investments over the past years are yielding positive results. The video also compares retail sales with consumer confidence, noting strong sales despite some softening in confidence levels.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are observed regarding discounting during the holiday season?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have retailers prepared for the holiday season in terms of hiring?

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