Reckitt Benckiser CEO Says 2018 Will Be Better Than 2017

The video discusses Reckitt Benckiser's strategic moves in 2017, including selling its food business and acquiring Mead Johnson. The company emphasizes a disciplined approach to acquisitions, focusing on strategic fit, ownership potential, and shareholder value. Financial considerations, such as the cost of capital, are crucial in evaluating deals. The share price performance is analyzed, highlighting long-term growth despite recent challenges. The company also addresses its approach to social media advertising, emphasizing transparency and the significant role of online sales in China.

What were the two transformational moves made by RB in 2017?

How has the composition of RB's business changed as a result of their acquisitions?

What criteria does RB apply when considering potential acquisitions?

What challenges does RB face regarding the cost of capital?

How does the speaker view the relationship between share price and business performance?

What is RB's approach to advertising on social media?

What significant change has occurred in RB's business in China regarding online sales?