How Marketing Has Changed - Satisfaction

Marketing has evolved from focusing on exchange and production to a sales-driven approach, and now emphasizes customer satisfaction. Initially, marketing centered on trading and production efficiency. As production increased, the focus shifted to sales. However, this approach eventually led to customer dissatisfaction, prompting a shift towards meeting customer needs, which remains the current focus.

What is the current focus of marketing according to the text?

Why is customer satisfaction emphasized in modern marketing?