Is Yahoo's Mayer Doing Enough to Appease Investors?

Is Yahoo's Mayer Doing Enough to Appease Investors?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Yahoo's acquisition strategy under Marissa Mayer, highlighting the company's significant spending on acquisitions like Tumblr, which have not yielded substantial revenue growth. Tom Giles provides an analysis of Yahoo's performance, noting the elusive sales growth and the need for more significant progress. The discussion also touches on the criticism of Mayer's strategy and the importance of making Yahoo relevant to younger users, with mobile growth being a positive sign.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the sales increase attributed to Tumblr after its acquisition?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has mobile contributed to Yahoo's performance according to the discussion?

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