Priceline Splashes Cash to Fend Off Airbnb

The video discusses a company's aggressive acquisition strategy and increased advertising efforts, which are reflected in its financial numbers. The focus is on the third quarter forecast, which fell short of expectations due to increased spending to counter competition from companies like Airbnb and Google. The video highlights the competitive landscape, with companies like Priceline and the hotel and airline industries trying to reclaim market share. The company has increased its advertising budget by 25% to address these challenges.

In what ways is Google impacting the travel and airline industries?

What does the increase in advertising spending indicate about market competition?