Brand Potential Index

The video tutorial discusses the role of marketers in tracking brand performance and introduces the concept of Brand Potential Index (BPI). BPI is a measure of a brand's growth potential in a specific market. It helps marketers make strategic decisions about promotional efforts by indicating whether there is room for growth or if the brand has reached its potential. The calculation of BPI involves comparing the brand development index to the market development index, providing insights into product sales relative to market demand.

What does it indicate if a brand has maxed out its potential in a specific area?

Describe the process of calculating the brand potential index.