Patek Philippe to Host Its Largest Exhibit in NYC

The transcript discusses Patek Philippe's Grand Exhibition in New York, highlighting its significance in educating the public about Swiss watchmaking history. Thierry Stern, CEO of Patek Philippe, explains the importance of the American market and the brand's cautious approach to global market dynamics, including strategies in China and the impact of Brexit. The discussion also covers production and pricing strategies, emphasizing quality over quantity and the role of retailers in promoting the brand. The exhibition serves as a key event to showcase the brand's craftsmanship and heritage.

How has Brexit affected the sales of Patek Philippe in the UK?

What strategies does Patek Philippe employ to communicate with their audience?