Japan Ahead: Seiko Epson CEO

Epson is on track to transition to renewable electricity by next year, aiming to raise climate change awareness and promote sustainable consumer behavior. The company focuses on eco-friendly products like the Epson Eco printer, which reduces energy use and waste. Despite logistical and material cost challenges, Epson adapts through design changes and maintains strong demand in key markets. The yen's weakness presents both challenges and opportunities, balancing import costs with export advantages.

In what ways is Epson responding to the strong demand for its products despite rising costs?

How does the weakness of the yen affect Epson's purchasing and exporting strategies?