Yum! Brands CEO Creed: We'll Keep Growing in U.S.

Yum! Brands CEO Creed: We'll Keep Growing in U.S.

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Yum Brands' growth strategy, focusing on franchising and becoming a capital-light business. It covers the transition of Yum China, emphasizing collaboration and best practices. The role of the board and Keith Meister in supporting shareholder value is highlighted. The impact of Brexit on the UK market and investment plans is addressed, along with the strategy for the US market and new menu offerings. The video concludes with the potential benefits of separating Yum China and its impact on brand perception.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes in consumer spending patterns have been observed in the UK post-Brexit according to the discussion?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Yum Brands plan to adjust its franchise model in the US?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What new menu offerings are being introduced by Taco Bell and KFC?

Evaluate responses using AI:

OFF

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