Former Tumi Chair Gromek Says Uniqlo Doing Great in Asia

Former Tumi Chair Gromek Says Uniqlo Doing Great in Asia

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the impact of Trump's policies on manufacturing and the apparel industry, highlighting Uniqlo's challenges in the US market due to low brand awareness and limited market penetration. It explores the broader retail environment's difficulties, including market saturation and declining mall traffic. Uniqlo's global strategy focuses on expansion in Asia, while the company invests in e-commerce and technology to improve its online presence.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is Uniqlo facing in the US market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Uniqlo's brand awareness compare to its competitors?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies could Uniqlo implement to improve its marketing presence?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the retail environment described as difficult?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of mall traffic decline for retailers like Uniqlo?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Uniqlo planning to expand its presence in Asia?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What differences exist between Uniqlo's and Zara's business strategies?

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