Gucci Wholesale Strategy Hurt Fourth Quarter Growth: GAM

The video discusses Gucci's performance in the fourth quarter, highlighting a 10% decline in organic growth compared to LVMH's 18% increase. Gucci's strategic decision to reduce wholesale emphasis is seen as beneficial long-term but has short-term impacts. The upcoming centennial celebration is expected to boost Gucci's performance in 2021, with plans to engage local consumers more effectively. The shift from wholesale to retail is already showing positive results, aligning Gucci with LVMH's successful retail-oriented strategy.

In what ways did the pandemic affect Gucci's engagement with local consumers?

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What is the expected change in Gucci's sales from wholesale by the end of the year?

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