Broadcasters 'Ironic a la Carte Stance: Aereos Kanojia

Broadcasters 'Ironic a la Carte Stance: Aereos Kanojia

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The video discusses Aereo's bankruptcy following a Supreme Court ruling against it, highlighting the impact on the television and cable industry. Chet Kanojia, Aereo's founder, reflects on the irony of major networks adopting streaming services similar to Aereo's model. He emphasizes the market opportunity in cord cutting and the shift away from traditional MVPD bundles. Kanojia argues for consumer choice in pricing models, challenging the notion that Ala Carte pricing is uneconomical. He believes companies should offer their best products at competitive prices, allowing the market to determine value.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Chet Kanojia's perspective on Ala Carte pricing in the streaming market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Chet Kanojia believe about consumer choice in the market?

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