Going Viral: Matthew McConaughey, Will.i.am and Salesforce

The transcript discusses the influence of celebrities on corporate decisions at Salesforce, led by CEO Marc Benioff. It highlights concerns from activist investors about potential distractions from profitability due to Benioff's reliance on celebrity advice and philanthropy. The narrative also touches on Benioff's history of seeking unconventional guidance, such as from Buddhist monks during the construction of Salesforce Tower. The discussion concludes with the impact of Dreamforce, Salesforce's major marketing event, on the company's brand recognition.

In what ways have Marc Benioff's philanthropic efforts been questioned by investors?

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What are the potential risks of bringing celebrities into corporate discussions, according to the text?

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