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Going Viral: Matthew McConaughey, Will.i.am and Salesforce

Going Viral: Matthew McConaughey, Will.i.am and Salesforce

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the influence of celebrities on corporate decisions at Salesforce, led by CEO Marc Benioff. It highlights concerns from activist investors about potential distractions from profitability due to Benioff's reliance on celebrity advice and philanthropy. The narrative also touches on Benioff's history of seeking unconventional guidance, such as from Buddhist monks during the construction of Salesforce Tower. The discussion concludes with the impact of Dreamforce, Salesforce's major marketing event, on the company's brand recognition.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways have Marc Benioff's philanthropic efforts been questioned by investors?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential risks of bringing celebrities into corporate discussions, according to the text?

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