Revert to your company values when facing a tough decision

The transcript discusses a business decision involving a partnership with a retailer. Initially, the decision seemed to threaten the brand, but it aligned with the company's core objective of generating funds for humanitarian projects. Despite losing brand distribution, the decision ultimately fulfilled the business's mission, raising over £10 million and impacting over 2 million lives in developing countries.

What was the ultimate goal of the business as stated by the speaker?

What impact did the partnership agreement have on the brand in the long term?