Marketing - What Makes Good Market Segments

The video tutorial discusses the concept of market segmentation, emphasizing the importance of creating effective market segments. Good market segments consist of consumers who are similar to each other but different from those outside the segment. These segments should be large enough to be profitable and identifiable, allowing marketers to reach them effectively. The tutorial highlights the need for segments to meet specific benchmarks to be viable for marketing efforts.

What are the key characteristics that define good market segments?

Why is it important for members of a market segment to be similar to each other?

What factors determine whether a market segment is large enough to be profitable?

How can marketers identify who is in a market segment and who is not?

What are the implications if a market segment cannot be reached by communication or promotion?