Search Engine Results Page

The video tutorial discusses the importance of having a strong Internet presence, primarily through search engines. It explains what search engine results pages (SERPs) are and how they display results based on relevance and sponsorship. The tutorial emphasizes the need to optimize websites to appear higher on SERPs by focusing on search terms and website design.

What is a search engine results page and what does it contain?

How do search engines determine the order of results displayed on the search engine results page?

What happens when someone pays to be higher in the search results?

What role do search terms play in the search engine results?

Why is it important for a website to be designed and maintained for high visibility on search engine results pages?