Telecom Italia's Radical Plan: Introducing the Video Phone

Telecom Italia is addressing the challenge of declining fixed line usage by launching a new video phone. This device allows low-cost video calls over landlines without needing additional equipment. It features a micro camera and modem, offering better picture quality than 3G phones. The phone is priced at €6 cents per minute and is designed to be accessible for the hard of hearing. Despite some concerns about motion quality, it holds potential for medical use. Telecom Italia is promoting the phone through extensive advertising to its 20 million customers.

What challenges have some deaf users reported regarding the video phone?

What marketing strategies has Telecom Italia used to promote the video phone?