Why Disney Pulled Its YouTube Ads

Why Disney Pulled Its YouTube Ads

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses advertisers' concerns over inappropriate content on YouTube, particularly involving comments linked to videos with underage individuals. This issue is exacerbated by YouTube's recommendation algorithm, which can lead users to questionable content. In response to advertiser pressure, YouTube has disabled comments on certain videos and is actively monitoring its platform to prevent similar issues. The platform's challenge is managing vast amounts of content and ensuring it doesn't appear alongside ads.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns have advertisers raised regarding content on YouTube?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does YouTube's recommendation algorithm contribute to the issue of questionable content?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do comments play in the visibility of questionable content on YouTube?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What actions did YouTube take in response to the advertisers' concerns?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the fundamental problem that YouTube faces regarding content uploaded to its platform?

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